Pepsico

beverage-product-strategy

Crystal Pepsi launched in 1992 as a clear cola marketed as different, bolder, and ‘refreshing’ rather than sweet and caramel-forward like dark colas. It positioned itself as...

status_and_legacy

Sierra Mist, PepsiCo’s lemon-lime soft drink, was discontinued as a standalone U.S. brand around 2023 and fully merged into the fountain-style Starry in early 2024. The move f...

food-and-beverage

Hot Cheetos are a widely recognized cheese-flavored corn puff snack distributed in the United States and internationally. Understanding the maker of Hot Cheetos requires examini...

beverage-industry

Bubly sparkling water is made by PepsiCo, which owns the brand and oversees its production, formulation, and distribution. As a PepsiCo subsidiary, Bubly benefits from the compa...