Nike

Relationships

Michael Jordan’s relationship with Nike is one of the most consequential athlete–brand partnerships in modern history, defining sneaker culture and reshaping how brands and...

sports equipment

Cleats from Nike are designed to optimize traction, support, and comfort across a range of sports and playing surfaces, helping athletes make confident cuts, sprints, and direct...

brand-identity

The Nike logo, known as the Swoosh, was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University in Oregon. Phil Knight, then a University of O...

sneaker-collaborations

The collaboration between Nike and Lil Nas X represents a high-profile union of performance footwear and streetwear culture with a globally influential artist. This evergreen ex...

sports brand

Few brands are as closely tied to sport and culture as Nike, and few questions about its rise are as common as who made Nike famous. The short answer is a combination of founder...

Relationships

SKIMS is a shapewear and loungewear brand founded and led by Kim Kardashian, while Nike is a global athletic footwear and apparel company; they are not the same company and Nike...

Celebrity Profiles

Jennifer Lopez and Nike form one of the most visible athlete-adjacent collaborations in performance footwear, blending elite athletic credibility with global entertainment star...

business

Phil Knight is an American businessperson best known as a co-founder of Nike, where he served as CEO and later as chairman. He played a central role in scaling Nike from a distr...

sports-partnerships

Team USA and Nike have been the official outfitter for the United States Olympic & Paralympic teams since the 2020 Tokyo cycle, marking a long-term apparel and footwear partners...

business

Phil Knight’s net worth stems from co-founding Nike and building it into a global athletic footwear and apparel leader. As of the latest widely reported estimates, his fortune...