Brand Identity

sports-logos

The National Hockey League wordmark is an elongated shield with the letters NHL set in a custom geometric sans, flanked by three upward chevrons at the base. The design communic...

brand-identity

The Nike logo, known as the Swoosh, was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University in Oregon. Phil Knight, then a University of O...

business ownership

The question owner looks like dog arises when people encounter a brand, product, or service and want to understand the person or entity behind it. This evergreen explainer outli...

branding

Positioned as a disciplined, reliability-forward approach to brand expression, Pleasing focuses on clarity, restrained design, and repeatable systems that teams can apply at sca...

brand-identity

The Mountain Dew seal is the primary mascot and visual identity for Mountain Dew, appearing on packaging, advertising, and digital campaigns. It is a stylized mountain-and-seal...

Celebrity Profiles

The current Cracker Barrel logo presents a stylized front porch scene within a rounded square, centering on a simplified porch and central figure framed by the wordmark. This ev...

Business & Industrial

Tate & Lyle is an integrated food and beverage ingredients company whose brand identity is anchored by its long-standing logo. The logo conveys continuity, quality, and a connec...

brand-identity

At the center of Burger King’s visual identity is the iconic ring: a simple, bold emblem that ties together product packaging, advertising, store design, and digital interface...

brand-identity

In 1971, Nike cofounder Phil Knight asked design student Carolyn Davidson to create a simple, memorable mark for a company then called Blue Ribbon Sports. For $35, Davidson deli...

brand-identity

REM Beauty positions itself in the crowded prestige–accessible makeup space with a brand identity that leans on modern iconography and typographic clarity. The logo serves as...