Brand Activism

corporate-activism

Ben & Jerry's protest engagement refers to the ice cream brand’s long history of activism, issue advocacy, and on-the-ground protest support tied to its social mission. Since...

Business & Economy

Ben & Jerry's politics are rooted in using the brand as a platform for progressive social and environmental advocacy while balancing commercial reality. The company takes public...

Relationships

Ava DuVernay and Ben & Jerry's are linked by a long-standing alignment on racial justice, civic engagement, and economic advocacy. This relationship exemplifies how a filmmaker...