Audio Branding

branding

A jingle tour is a production and distribution approach for short, memorable musical advertisements used in advertising. Instead of a single spot, a brand may deploy multiple ji...

advertising-history

The Schlitz beer jingle is one of the most recognizable advertising songs in American history, linking a simple, rhythmic promise of quality beer to a memorable tune. Emerging w...

Celebrity Profiles

The Doctor Pepper commercial song functions as a short, catchy audio signature that helps audiences connect sound to brand without thinking. In many spots, a simple melodic hook...

Guides And Explainers

The new Dr Pepper j refresh refreshes the brand’s signature blend sound while keeping the familiar fizz people expect. This move responds to shorter attention spans, more conn...

brand-legacy

Louie the Fly is the animated housefly used in long-running New South Wales government advertising campaigns promoting cleanliness and public health messaging. The character fir...