brand-partnerships

Alfred Hitchcock’s name is synonymous with cinematic suspense, but his relationship with television is equally significant, though often misunderstood. Long before streaming p...

The relationship between Oreo and Dunkin' Donuts is a promotional partnership focused on co-branded menu items that feature the cookie in drinks, desserts, and limited-time offe...

Sydney Sweeney’s association with Abercrombie & Fitch represents a notable alignment between a Gen‑Z–adjacent actor and a legacy lifestyle brand seeking relevance with you...

Jessica Simpson has collaborated with Chicken of the Sea on a product campaign that combines her public profile with the established tuna brand. This overview explains the natur...

The fighter jet Pepsi collaboration is a brand and aviation marketing agreement in which Pepsi sponsors select appearances and ground activations involving military or civilian...

Tina Fey’s partnership with American Express is notable for combining her distinctive comedic voice with the brand’s long-running focus on everyday rewards and thoughtful ex...

Michael Jordan signed with Nike in 1984, following his standout college career and before entering the NBA. The deal was notable because Jordan requested a signature shoe, a rel...