Introduction to Hanson and This Time Around
Hanson, the Oklahoma trio best known for the ubiquitous 1997 hit "MMMBop," returned in 2000 with the album This Time Around. Built during their teenage years and early twenties, the project marked a deliberate shift from the bubblegum pop of their debut toward more mature songwriting, live instrumentation, and stylistic variety. This Time Around aimed to prove that the brothers—Isaac, Taylor, and Zac—could evolve without abandoning the hooks and harmonies that defined their early success.
Background and Creative Process
By the late 1990s, Hanson faced the common pressure of sustaining momentum after a massive debut. They channeled their experiences into This Time Around, taking greater control over production and song selection. The album reflects a blend of streamlined pop craftsmanship and earnest lyricism, with Taylor Hanson frequently credited as a co-writer and producer. The band emphasized live tracking and richer arrangements, seeking to balance accessibility with artistic credibility.
Key Themes and Musical Direction
Lyrically, This Time Around explores relationships, self-discovery, and the challenges of growing up. Musically, it incorporates pop-rock, mild funk, and soul influences, distinguishing itself from the group’s earlier work. The album also showcases vocal harmonies, guitar hooks, and a more polished yet organic studio sound, signaling a transitional moment in Hanson’s discography.
Notable Tracks and Standout Moments
This Time Around features tightly constructed songs designed for both radio and live performance. The title track opens the album with a confident groove, while tracks like "If Only" and "Dying to Be Alive" highlight the band’s melodic strengths and lyrical introspection. Instrumental touches and dynamic arrangements provide variety, reinforcing the album’s theme of growth and reinvention.
- Strong vocal harmonies remain central to the record.
- Guitar work is more pronounced compared to earlier material.
- Production balances modern polish with live-band energy.
- Lyrics tackle maturity and emotional resilience.
Commercial Reception and Chart Performance
Upon release, This Time Around debuted on the US Billboard 200, reflecting both the band’s built-in fanbase from the late 1990s and the competitive landscape of the early 2000s music market. While not as dominant as their debut, the album achieved respectable first-week sales and maintained a presence on radio and MTV. Internationally, recognition varied by region, but the record contributed to Hanson’s long-term brand and touring viability.
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Album Title | This Time Around | Official Release |
| Release Date | May 9, 2000 | Label/Retail Listings |
| Label | Island Records | Music Business Sources |
| Peak Billboard 200 Position | Approx. No. 20 | Chart Archives |
| Estimated First-Week Sales | Roughly 90,000–110,000 copies | Industry Reporting |
| Key Singles | “This Time Around,” “If Only” | Radio & Retail Data |
Critical Perspective and Legacy
Initial reviews of This Time Around were mixed to positive, with many critics acknowledging the band’s growth while noting the challenges of following a blockbuster debut. Retrospective assessments often highlight the album as a sincere attempt at evolution. Although it didn’t replicate the unprecedented success of Middle of Nowhere, This Time Around has endured as a reflective chapter in Hanson’s catalog, demonstrating their willingness to adapt and refine their sound over time.
Enduring Influence and Fan Perspective
For longtime fans, This Time Around represents a bridge between the novelty of early fame and the more measured artistic identity Hanson would refine in later years. The album’s themes of perseverance and self-belief continue to resonate, and its songs remain staples in live shows. While not typically regarded as a career-defining masterpiece, it is valued for its ambition and as evidence of the band’s ongoing commitment to their craft.
Conclusion
This Time Around is best understood as a transitional work: confident, sometimes uneven, but fundamentally honest. It captures Hanson at a turning point, balancing expectations with personal growth. For listeners exploring the band’s evolution beyond "MMMBop," the album offers a richer, more nuanced view of their artistry and an important milestone in their enduring career.